Evidence of the DEI machine churning along is everywhere. Multi-billion dollar consumer goods company Procter & Gamble, which owns Gillette among other personal care brands, is more than a little obsessed with the concept. After all, they are openly “committed to systemic change.”
P&G has a whole page boasting about how they “aspire to create a company and a world where equality and inclusion are achievable for all” by pushing these initiatives to employees, brand partners, and communities.
Shelly McNamara, Chief Equality and Inclusion Officer for the company, says we need to “embed and normalize the work of equality and inclusion.”
“We have to stop making diversity, equality, inclusion a thing that is sitting beside us,” she urged in one video shared on YouTube. “It’s not a separate thing. It’s not a thing. It’s a core part for us of our strategy for how we attract talent.”
Speaking of attracting talent, P&G brags about having 42% of their executive leadership team and 52% of management recruits being women. (One small question for them: What is a woman?)
The brand also touts LGBTQ+ inclusion by featuring “coming out stories” from their employees. This includes the origin story of “GABLE,” the Gay, Ally, Bisexual, Lesbian, and Transgender Employee organization at the company.
If companies spent half as much time on product development and consumer research as they did on diversity, equity, and inclusion (DEI) initiatives, they’d be exponentially more successful.
Do you really need a consumer goods company that lectures you on life choices? Probably not. You just want a smooth shave, right? Jeremy’s keeps it simple: no agendas, no DEI policies, no coming out stories— premium razors with zero woke propaganda. And right now, save 55% of one year of shaving with Jeremy’s Precision 5 and Sprint 3 razors.
Companies of all sizes subject their employees to eye-roll-inducing DEI training sessions that do little other than waste everyone’s time. At this point, these trainings have become so ubiquitous that they’re almost unremarkable. Jeremy’s doesn’t waste your money with these. But there’s a good chance you or someone you love has sat for hours learning about “unconscious biases” and “doing the work.”
Daily Wire host Matt Walsh went deep undercover in the DEI industry to expose the grift in his eye-opening and hilarious comedy, “Am I Racist?” which premieres on Friday, September 13. (Get your tickets now at amiracist.com). He talked to some of the biggest names in the business, breaking down their biggest motivation of all: making money.
Jeremy’s mocked companies like P&G with the second greatest commercial ever featuring Daily Wire’s co-CEO and god-king Jeremy Boreing, Editor Emeritus Ben Shapiro, plus cameos from hosts Matt Walsh, Andrew Klavan, and Michael Knowles. The star of the show was Black Jeremy (played by actor and conservative personality Siaka Massaquoi). The commercial accomplished two important goals: introducing the 2nd Gen razor, and poking fun at companies that prioritize DEI over everything. If you think DEI training and corporate initiatives are woke BS, then stop giving your money to those corporations. Give it to Jeremy’s instead.
Leave the virtue to the soapboxes and pick a brand that cares about one thing: shaving off stubble, not pushing woke ideologies. Because at the end of the day, your razor company shouldn’t care about race—just the smoothness of your face.
Post a Comment