Lowe’s became the latest major American corporation on Monday to hit the brakes on pushing woke initiatives as conservative customers and activists around the country demand that companies stop adopting Left-wing policies.
Conservative activist Robby Starbuck announced on Monday that Lowe’s had announced to its employees that it would no longer be funding “Pride” events or participating in the corporate equality index run by the leftist Human Rights Council. Starbuck said that he had reached out to the retail giant last week asking about its policies.
“Big news: I messaged @Lowes executives last week to let them know that I planned to expose their woke policies. This morning I woke up to an email where they preemptively made big changes,” he posted on X.
In an internal memo from the executive leadership team, Lowe’s said that it had started reevaluating its diversity, equity, and inclusion policies after the Supreme Court ruled against race-based affirmative action programs at universities.
“Like many other companies, in July 2023 after the Supreme Court’s decision in the Harvard/UNC cases, we began reviewing our diversity and inclusion programs to ensure that they are lawful and aligned with our commitment to include everyone in the incredible opportunities at Lowe’s and ensure that no one is excluded,” the company wrote in the memo.
The company said it had made changes in response which include no longer participating with the Human Rights Campaign survey and putting employee resource groups under one umbrella instead of separating the employees by identity. Lowe’s added that it would no longer be sponsoring festivals, parades, and fairs but focus any philanthropic work on safe and affordable housing, disaster relief, and skilled trades education.
The announcement from Lowe’s comes after other companies like Tractor Supply and Harley-Davidson have announced a retreat from DEI policies after Starbuck highlighted their policies. Last week, Harley-Davidson said that it had completely discontinued its DEI initiatives.
In an open letter to the public, it said it was no longer implementing DEI policies, was no longer participating in the HRC survey, and would enact strict protocols for future corporate sponsorships and affiliations
“We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose,” Starbuck said Monday. “We are winning and one by one we WILL bring sanity back to corporate America.”
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